PRIVACY POLICY
Last Updated: 01/18/2024
1. Introduction
1.1 This Privacy Policy (this “Privacy Policy”) governs the processing by Fruh Packaging Inc., a Delaware corporation (“Fruh”, “we”, “our”), of information from our customers and other users of our website https://www.fruh.us (“Website”) and those we interact with offline. Hereinafter we refer to such individuals as “you”. This Privacy Policy applies to U.S. residents only. If you are a EU resident, please see our Privacy Policy for EU residents.
When we use the term “Personal Data” or “Personal Information”, we refer to information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with you or your household. (“Personal Data” or “Personal Information”).
1.2 Please read this Privacy Policy carefully to understand our policies and practices regarding your Personal Information and how we will treat it. If you do not agree with our practices, your choice is not to use our Website. By accessing or using our Website, you agree to this Privacy Policy.
1.3 Fruh may amend this Privacy Policy at any time. In case the Privacy Policy is amended, we will make the amended Privacy Policy available to you on our Website. We will not necessarily send out a notification or an e‑mail to alert you of the amendment unless we made material changes to the Privacy Policy. Please review this Privacy Policy whenever you visit the Website or when prompted when we collect Personal Information from you offline to check if there have been any changes, so that you know the terms that apply to you at that time. At the top of this Privacy Policy, you can see when this Privacy Policy has been last updated. Continued use of the Website following such changes constitutes the acceptance of those changes.
2. Processing of Personal Data
2.1 We collect and process several types of information from and about you, which may be deemed as Personal Data:
- Your IP address;
- Date and time of request;
- Content of the request (specific page);
- Access Status/HTTP Status Code;
- Data amount transferred in each case;
- Website from which the request comes;
- Browser details, such as language and version; and
- Operating system and its interface.
2.2 We collect your Personal Data in different ways:
- Directly from you: For example, by asking you to provide it to us, for example, by filling out forms on our Website (g., contact forms etc.) or subscribing to a newsletter.
- Indirectly from you: For example, through automatic data technologies or tools (g., Cookies (as defined below) and other tracking technologies, including but not limited to Google Analytics, which collect certain information about your IP address, Website usage, and browser setting. For more information on the automatic tools (Cookies and scripts) we use, please see below Section 3 of our EU Privacy Policy.
2.3 We store your Personal Data as long as necessary to perform the purposes of processing as set forth in Section 3 of this Privacy Policy. This includes but is not limited to storing your Personal Data at least for the period necessary to enable your use of our services or our Website.
2.4 Our contact form is intended to facilitate a reasonably turnaround time if you have questions for us. Please do not provide any sensitive Personal Information (e.g., health information, financial information, etc.) on the contact form. By clicking “send” you thereby consent to our use of your Personal Information to process your inquiry or request.
3. Purposes of Personal Data collection
3.1 Personal Data is collected and processed by Fruh for the following purposes:
- Fulfilling or meeting the reason you provided the Personal Data. For example, if you disclose Personal Data to ask a question about our products or services, we will use such Personal Data to respond to your request/inquiry. If you provide your Personal Data to purchase a product or service, we will use such Personal Data to process and fulfill your orders and transactions, verify your information, or process payment.
- Presenting our Website and its contents and interactive features to you and providing customer service (including providing you with support, investigating and addressing your concerns, and monitoring and improving our responses);
- Providing, supporting, personalizing, and developing our Website, products, and services;
- Notifying you about changes to our Website or any products or services we offer or provide through it;
- Helping to ensure the safety, security and integrity of our Website, products, databases, other technology assets, and business;
- Debugging to identify and repair errors that impair existing intended functionality of our Website;
- Short-term, transient use, including, but not limited to, non-personalized advertising shown as part of your current interaction with us;
- Evaluating or conducting a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by us about our Website users is among the assets transferred;
- Responding to law enforcement requests and as required by applicable law, court order, or governmental regulations;
- As described to you when collecting your Personal Data;
- For purposes you consented to.
3.2 We may also contact you to further promote Fruh, our Website, or any of our future services. If you do not wish to receive any such materials or information from us, please do not click the box on the Webpage when prompted. Should you wish to optout, please do so by selecting the desired options in your Fruh account or making use of the opt-out option provided to you in every email we send you.
4. Disclosure/Sale/Sharing of your Personal Data
4.1 Fruh discloses your Personal Data to the following third parties:
- Service providers: We may disclose your Personal Data with external service providers that provide services to enable your use of the Website and the fulfillment of the obligations of our contract. These service providers have been carefully selected and commissioned by us and are bound by our instructions and are regularly checked.
- Business transactions or reorganizations: We may disclose your Personal Data with a third-party during negotiation of, in connection with, or as an asset in a corporate business transaction (such as a merger, acquisition, joint venture, or financing or sale of Fruh assets). Your Personal Data may also be disclosed in the event of insolvency, bankruptcy, or receivership;
- Legal representatives, government authorities, law enforcement representatives: We may disclose your Personal Data with third parties, such as legal advisors and law enforcement to comply with court orders, enforcement actions, and applicable laws, rules and regulations;
4.2 We do not sell Personal Data for monetary consideration.
4.3 Google Analytics. We use a tool called “Google Analytics”, a web analytics service provided by Google to monitor the performance of our Website and collect information on your use of our Website. Google has access to some of your Personal Information listed under Section 1. You can learn more about how Google Analytics collects and processes information here; and how to opt out of being tracked by Google Analytics by following the instructions found here.
We use a tool called “Google Analytics”, a web analytics service provided by Google to monitor the performance of our Website and collect information on your use of our Website. Google has access to some of your Personal Information listed under Section 2.1 (e.g., IP address). You can learn more about how Google Analytics collects and processes information here; and how to opt out of being tracked by Google Analytics by following the instructions found here. You can also decline our use of analytical Cookies by making the selection to that effect when prompted by our Cookie preference tool when you visit our homepage.
4.4 Do Not Track
Some internet browsers may be configured to send “Do Not Track” signals to the online services that you visit. We currently do not respond to “Do Not Track” or similar signals. To find out more about “Do Not Track”, please visit here.
4.5 Cookies
We use a provider named Cookiebot to place cookies and other technologies (e.g., pixels, tags) (collectively, the “Cookies”) on our Website. Cookies are text or image data files that are placed or saved on the internet browser of the user’s computer system. They enable the browser or mobile device to be uniquely identified when the user visits the Website again. Cookies are placed to improve the use of the Website for the Website’s visitor. If you want to learn more about how Cookiebot processes the Personal Data, please click on the following link.
Essential Cookies. We use certain Cookies that are necessary to run the Website. Deactivating these Cookies will compromise the functionality of the Website. Such essential Cookies cannot be deactivated. If you do not agree with our use of such essential Cookies, your only choice is not to visit the Website.
Analytical, Tracking, and Advertising Cookies. We also use Cookies to track and analyze the behavior of the visitors to our Website. You may decline the use of these Cookies when you are prompted via the pop-up window prior to entering the Website. However, if you do so, you will not be able to enjoy the full functionality of the Website.
5. Security
5.1 Fruh is committed to securing the processing of your Personal Information, by maintaining administrative, technical, and physical controls which are designed to protect your Personal Information against loss or theft, as well as against any unauthorized access, risk of loss, disclosure, copying, misuse, or modification. Therefore, we implement security measures where appropriate and applicable, such as the pseudonymization and encryption of Personal Information while in transfer.
Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your Personal Data, we cannot guarantee the security of your Personal Data while in transit to our Website. Any transmission of Personal Data is at your own risk. The safety and security of your Personal Data also depend on your efforts (e.g., securing your password, transmitting your Personal Data over a secure network, etc.).
6. Retention Policy (our “Retention Policy”)
Personal Data are retained for the duration as shown in the chart below, unless you are required by applicable laws, rules, or regulations to retain your Personal Data for a longer period of time. Any Personal Data which is not included in the chart below will not be retained longer than reasonably necessary to fulfill the purpose for which it was collected.
How long we keep Personal Data can vary widely depending on the context of the services we offer. We use the following criteria to determine the retention period: nature of the Personal Data, the context in which the Personal Data have been collected, the consequences for you and the existence of appropriate safeguards, such as pseudonymization. For example, if you sign up for the newsletter, we will keep your Personal Information until you opt out of receiving the newsletter, or if you submit a request or question using the contact form on the Website, we will keep your Personal Data for as long as necessary to address your request or respond to your question.
7. Your rights
Below is a list of requests that you can submit to Fruh in connection with your Personal Data.
Every user of our Website may request from Fruh (i) information on the Personal Data we collect from them, (ii) access to an overview of such Personal Data, (iii) correct or delete their Personal Data, and (iv) to receive the requested information on your Personal Data in a portable manner. You can make any of the foregoing requests by contacting Fruh using the contact information under Section 10 below.
In addition to the foregoing requests, if you do not wish to receive any marketing emails from us, please do so by making use of the opt-out option provided to you in every email we send you.
To fulfil your requests under this Section 7, we may request specific additional information from you to verify your identity. We collect and process such information for the sole purpose of enabling us to respond to your request.
Please be informed that if you make certain requests (e.g., request to delete Personal Data), we may no longer be able to offer you the use of the Website or portions thereof. Fruh is not under any obligation to maintain a back-up of such information and data.
8. Minors
The Website is not meant for users under the age of 18. We do not knowingly collect information from users under the age of 18, and do not target users under the age of 18. If we receive a valid notice through mail@fruh.us that a user under the age of 18 has provided us with Personal Information, we will take measures to delete it as soon as possible.
9. Links to other Sites
The Website may, from time to time, contain links to and from the websites, plug-ins and applications of our partner networks, advertisers, affiliates, or social media sites. This Privacy Policy does not apply to your access to any Personal Information practices of such third-party websites and online services, which may (or may not) have privacy policies. Please understand that Fruh does not control such “linked” websites (or the content contained on such websites) and takes no responsibility for their content. It should not be implied that Fruh endorses or otherwise recommends such websites, or the products or services they offer. To learn about the data privacy practices of these third parties, please visit their respective privacy notices or policies.
10. Contact Information
To ask questions about or comment on this Privacy Policy, contact us at:
Phone: +1 267 499 3223
Email: mail@fruh.us
Mailing Address: 240 Sierra Drive, Suite 100, Exton, PA 19341
Contact Form: Contact
If you need to access this Privacy Policy in an alternative format due to having a disability, please contact +1 267 499 3223 or mail@fruh.us.